As part of Harry's entrance into the body category, I was tasked with creating a unique bar soap that would surprise and delight customers on shelf and during unboxing.
The Solution
To separate ourselves from the competition, I helped create a custom-shaped bar with Harry's signature mammoth embossed on one side. The bar was designed to ergonomically fit in the customer's hand. The secondary carton needed to fun and whimsical unboxing moment for the customer. After multiple rounds of ideation with the Creative team, we landed on 3 unique patterns that were randomly printed on the inside of the carton.
