Harry’s Body Wash Trio

The Challenge

As the second entrance into the body category, I was tasked with creating a body wash that provided sufficient scale on shelf to create break-through in the bath/body aisle. The package form needed to stay inline with Harry's signature tapered design and have a low profile cap that was wide enough for the package to rest upside down.

The Solution

I developed a custom bottle that mimicked the same shoulder design used across our other products and competed at scale with the competition. The cap was also custom-tooled with the Harry's logo embossed on the lid. The cap has a low profile design that uses less plastic than a typical cap of that diameter.

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